Applegate?

Steve Jobs and Apple's IPhone

Five Fundamental Truths (in no particular order)

1. Justice
2. Humaneness
3. Truth
4. Stewardship
5. Freedom

...and their tensions

1. Justice

• Price cuts being legal no matter the time line vs. justice for the people who "overpaid" for their product

2. Humaneness

• Steve Jobs being fair to all Apple customers vs. Jobs trying to make a profit for his company regardless of customer's feelings

3. Truth

• Jobs being open and apologizing to customers vs. Jobs telling half-truths and apologizing only when he was forced to

4. Stewardship

• Adopting more new customers, with the assumed cause of creating better technology vs. satisfying existing customers

5. Freedom

• Jobs' freedom to charge whatever he chooses as head of Apple vs. Customer's freedom not to purchase Apple products